SMS text messaging marketing can help businesses to forge a meaningful relationship with consumers, an industry expert has said.
According to Laura Marriot, president of the Mobile Marketing Association mobile marketing helps to keep consumers interested and engaged with products and allows them to be targeted “anytime, anywhere through their most personal device”.
She added: “Mobile marketing enables brands to develop a conversation of engagement with their consumer, a dialogue about their products and services and a means to effectively measure and evaluate this dialogue.”
Ms Marriot also stressed that if marketers are able to enagage 100,000 of their consumers who are interested in a particular product, then that is better than 500,000 who are not.
According to research from Wave8, in the second half of 2007, interest in mobile advertising stood at 26 per cent and nearly doubled to 46 per cent at the start of 2008.
Similarly, a statistics from Mobile Ad Degree show that in March 2008, interest in mobile marketing was at 64 per cent, rising in May to 81 per cent.
I’m in agreement with Laura Marriot that you can create rapport and relationships with text message marketing solutions.
Bluebook Advertising has some innovative ideas when it comes to this specialized area of building rapport using Opt In Text Message Marketing,
Mobile Text Marketing, while still in its infancy in the US has the greatest potential in this area.
It is very clear that consumers are driven by promotions in the physical world to use the mobile device as a RESPONSE MECHANISM TO INTERACT WITH BRANDS!
At Adheadz.com, we continue to see Mobile Response rates higher than 15% when Brands run radio, TV and traditional advertising with their Mobile Tag like “Text BMW to 95613 for More Information”.
The increase of Mobile Tagging, where marketers add their brands’ Keyword and Short Code (like ‘BMW to 95613 for More Information”) onto their brochures, collateral and marketing outreach, is similar to the use of URL tagging which happened at the onset of the Internet.
All the best - Scott
Scott Kline
scott@adheadz.com