Mobile firms and consumers should prevent spamming together

4th December 2008 | Published in Mobile Marketing

Mobile operators can work with their subscribers on a more personal level to prevent spamming, an expert has advised.

According to Chris Lennartz, vice president of product marketing at Airwide Solutions, operators can block messages they think are fraudulent by working in concert with subscribers, who can detect whether or not they would like a message from a certain party.

“In the PC world you have software to fight worms and viruses, but from a mobile perspective there are hundreds and hundreds of mobile phones,” Mr Lennartz said.

“[The operator can] look at traffic control measures to pick up normal patterns, look at message checks to confirm legitimate senders and also complete message blocking.”

He added that operators can also look at ways to install basic handsets from a database point of view, to check which handsets are used fraudulently.

According to Get Safe Online, there a number of ways consumers can protect their phones including refusing to accept files transmitted via Bluetooth from unknown or suspicious sources.


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