Campaigns aimed at encouraging people to adopt behaviours that will help to stall or slow climate change should be more “compelling”, a new study claims.
A new report by the National Endowment for Science, Technology and the Arts (Nesta) suggests that “miserable” and “gloomy” government climate change campaigns are failing and more positive schemes are needed to initiate change.
Saatchi & Saatchi London has created a new integrated campaign for T-Mobile that depicts people searching for minutes in a range of unusual locations.
The £17 million cross-platform campaign challenges customers to find more minutes for £30 than T-Mobile currently offers and will be rolled out across television, internet, press and outdoor channels.
Advertising is not the cause of increased binge drinking in the UK, according to an Advertising Association study.
Some 85 per cent of 18-24 year olds questioned claimed that most or all of their friends were also binge drinkers, suggesting marketing was not at fault.
Online travel bookings firm Expedia has announced that it is to invest around £500 million of its revenue in marketing during 2008.
Following record profits in the first quarter of 2008, reflecting a 48 per cent increase in year-on-year revenue, online marketing looks set to be the prime target.
Thomas Cook is taking a long-term approach to the email marketing of its Direct Holidays brand, it has been revealed.
Where the company had previously agreed marketing deals on a project-by-project basis, the tour operator has now consolidated its direct marketing into one company, Outside the Box, reports Precision Marketing.
Three new adverts for LittlewoodsDirect.com will feature TV fashion gurus Trinny and Susannah.
The 20, 30 and 40-second adverts are set to be aired on July 7th, but will also be supported by an extensive online marketing campaign.
The Co-operative Bank has received an award for its Combating Climate Change advertising campaign.
Run in partnership with Friends of the Earth, the month-long national advertising campaign spanned both press and online marketing media.
More needs to be done to break down online marketing barriers in e-commerce, a new European Commission (EC) survey has suggested.
The research indicates that one third of consumers throughout the EU have purchased an item online, but less than seven per cent have purchased from a cross-border firm in 2008.
Dennis Publishing has provided a brand new platform for online motoring marketing with its latest digital publication, iMotor.
The new magazine will be published on a fortnightly basis and will focus on the latest developments and innovations in the motoring sector.
Avenue A|Razorfish has developed a new way of assessing the effectiveness of a brand’s digital marketing.
The marketing agency scores brand’s websites against seven criteria, including its fresh, adaptive and immersive qualities.