Yahoo! launches new display ad service

Yahoo! has launched a new display ad service designed to help small and medium-sized businesses reach their target audiences.

The service, known as Yahoo! My Display Ads, claims to offer “powerful geographic, channel and demographic targeting capabilities”.

Advertisers are given a choice of some 800 ad design templates which they can then customise through a self-serve interface.

Joanne Bradford, senior vice-president for North America revenue and market development at Yahoo!, said: “This new solution provides an affordable and accessible option for businesses to run brand and performance campaigns that reach the local audiences that matter to them most.”

Meanwhile, a broadband expert has suggested that the internet has now effectively become the fourth utility after electricity, gas and water.

Edd Dawson, managing director at broadband.co.uk, said the web is already seen as “essential” for many people but is likely to become an even more prominent feature of daily life in the coming years.