Rodale in targeted marketing Microsoft deal

Health magazine publisher Rodale has struck a new online marketing deal with Microsoft.

The agreement will see users visiting some of the publishers dedicated websites, which include MensHealth.com and WomensHealthmag.com, through adCenter.

Microsoft’s new technology will use editorial content on the various websites to provide targeted adverts specific to the content being read by the user.

Daniele Campbell, associate vice president of interactive marketing at Rodale, is confident the new strategy will add value to the online publications.

She said: “Combining Microsoft’s contextual advertising and paid search advertising capabilities with our compelling content will provide additional value to our visitors by ensuring the advertising they see is aligned with their interests.”

Microsoft already provides adCenter targeted marketing on its own MSN and Live Search brands, as well as the high profile social networking site FaceBook.

The adCenter brand was recently expanded following Microsoft’s acquisition of Navic, which provides targeted digital marketing for consumers on TV.