Microsoft romances advertisers

Microsoft has turned into a genuine Casanova for online advertisers by providing a series of tips for Valentine’s Day pay-per-click (PPC) campaigns.

While it may not be the most romantic way to spend February 14th, the advice could certainly help make money for interested businesses.

Justin Vanning, from the firm’s adCenter team, revealed that company starts to see growth in the number of Valentine’s Day-related searches in the middle of this month.

This means that campaigns for the day should be “up and running as soon as possible and make sure they are all running at full steam the week of February 14th”.

Additionally, and perhaps unsurprisingly, Mr Vanning revealed that men spend more on the occasion than women do, meaning advertisers should “utilise demographic targeting and bid boosting in adCenter to refine messaging and bid strategies towards the most likely searcher”.

Finally - it’s inescapable - the financial downturn means people are looking for bargains, so “free shipping” and “discount” should appear in adverts as much as possible.