Asian theme for Angie Hearts

A new range of Asian-inspired apparel has been designed to meet the needs of a western audience.

Online boutique Angie Hearts has created the selection of garments, drawing inspiration from a number of countries in the Far East.

However, women who find such clothes typically do not suit their body shape are told to expect to find they are catered for in the new range.

Most “urban fashion” from Asia is designed with a particular body type in mind, Angie Hearts explains.

But by taking this into account in its own designs, the boutique is looking to cater for those previously overlooked.

The online store suggests that the younger generation are particularly adopting the styles of Japanese pop culture in their own appearances.

“Angie Hearts boutique is quickly catching on the trend by providing fashion clothing lines from all over Asia,” the retailer asserts.

Visitors to the website are invited to sign up for an email newsletter, while Angie Hearts is looking to harness the power of social networking with its own Facebook group.