Cosmo gets online boost from SEO

The relaunch of Cosmopolitan magazine’s website, Cosmopolitan.co.uk, has seen an increase in visits of 136 per cent, it has been revealed.

Search engine optimisation (SEO) is thought to have been the main reason for the website’s success, which resulted in around two million more page views in May compared to October 2007.

Alex Ballantyne, managing director or the magazine’s parent company Hearst Digital, suggested that the results are a huge boost to its end of year targets.

He told Journalism.co.uk: “We’re pretty much on track to achieve those numbers this month or next month when at the start of the year we said we’d try and achieve that by December.

“We’re well ahead of the curve with Cosmo, it has been a fantastic response from the market.”

The Telegraph recently overtook the Guardian as the UK’s leading online newspaper, following what it described as “hard technical work, SEO and increasing editorial content”.