Flash revolution for online marketing

Google and Yahoo could be on the brink of revolutionising online marketing by unveiling plans to allow users to search for Flash content.

The search engine giants have teamed up with Adobe Systems, creator of the widely-used Flash Player technology, in a bid to improve what content users can search for on the internet.

In the past marketers and search engine optimisation experts have had to rely on text content alone to drive up search engine rankings for results, with a focus primarily on keywords.

Google has already integrated the new technology into its system, while Yahoo will do so at a later date, according to reports.

However, some remain sceptical that the new Flash search will really make that much of a difference to overall search marketing.

Vanessa Fox, editor of the Search Engine Land journal, told Info World: “It could be a large impact or it also could be really small.

“I do think developers who are implementing Flash on their site probably still need to pay attention to search engine optimisation.”