Twitter ‘generates $2m in revenue’ for Dell

Computer company Dell says it has brought in revenues of at least $2 million (£1.2 million) as a direct result of its activity on Twitter.

Dell started posting on the social networking site back in 2007, revealed Stefanie N on the company’s blog.

In addition to surpassing $2 million in revenues in terms of Dell Outlet sales via Twitter, she pointed out that the site is also driving consumer interest in new products.

“Dell Outlet uses Twitter as a way to message out coupons, clearance events and new arrival information to those looking for Dell technology at a discounted price,” Stefanie N added.

A recent study conducted in the US by research firm Millward Brown suggests online consumers enjoy stronger relationships with brands than their offline counterparts.

It also reveals that internet users are around twice as likely to act as so-called transmitters, meaning they influence others with their opinions.