Mansized looks to new brands

Men’s portal Mansized has announced the launch of a promotional initiative which aims to bring new brands to its network as advertising partners.

The online community incorporates topical debate with the ability for users to post their own comments.

About 1,000 such posts are made every day, according to the site, which was established as an alternative to traditional “babes, cars and football” men’s magazines.

Will Callaghan, editor of Mansized, says: “Our site offers a very unique community for intelligent web users - all of our features have an interactive sense.”

He formerly served as editor of Men’s Health before establishing Mansized for a target audience of 25 to 40-year-olds.

The site asserts that it is open to female visitors as well as male and provides national news headlines along with weekly features covering cinema releases, DVDs, music and computer games.

Meanwhile, anyone who asks a question on the message boards is promised that an answer will be provided.