Blogs encourage dialogue between firms and consumers

Blogs are a good way for businesses to have a “continual dialogue” with their customers, contacts and the press, according to Social Media Portal.

The online resource pointed out that a blog can be an effective way of having a “consistent conversation” with stakeholders and businesses are starting to become aware of the impact blogs can have.

Rachel Hawkes, co-founder and editor of Social Media Portal said firms are increasingly harnessing the power of social media for themselves and added that companies who have a blog need to make sure they are constantly generating new content for it.

She also pointed out that firms need to ensure that they have dedicated personnel who are tasked with managing and constantly updating their blog so that it portrays a “broader picture of the organisation”.

According to user-generated media internet search engine Technorati, 37 per cent of bloggers have been quoted in traditional media based on a blog post and 50 per cent believe that blogs will be a primary source for news and entertainment in the next five years.