Viral adverts ‘can work if they are interesting enough’

Viral adverts only work if they are interesting enough for people to send on to others, it is said.

Matt Golding, director of viral advertiser Rubber Republic, makes his comments to the BBC and claims that the phenomenon of viral advertising is not a new one as people have been sharing information forever.

The internet has allowed people to share information and recommend things to others on a wider scale, the director asserts.

“It’s about offering the audience something. TV advertising is a broadcast system where you pump things at people, this is about making something that people are willing to find for themselves,” Mr Golding tells the BBC.

Some organisations use viral marketing to cover up the fact that they are selling something, Mr Golding adds.

Justilien Gaspard, writing for Search Engine Watch, recently said that a successful viral marketing campaign can heighten the exposure of a company, while increasing the amount of links to its website.